By 2020, Millenials will make up $1.4 trillion in spending power. Want to make your content more engaging to Millenials? Make it useful and helpful to them. We call this infotainment. Be informative to grow their horizons. Be entertaining to make them connect. Here’s a useful infographic on the 7 mistakes marketers make when marketing to Millenials. Perhaps the most useful fact of all is 62% of Millenials will buy from brands that provide useful content that is relative to their cultural priorities. Click here for larger image.