What a great idea to demonstrate your message! Orphea, an outdoor insect spray, shows motorists it’s a wonderful bug trap. But we can’t help but wonder…isn’ this an “insect repellent spray”? Nonetheless, it’s quite brillant.
At this time of year, many people will reflect and make their New Year’s Resolutions to improve their personal and professional well being. New Year’s Resolutions are great indicators for how to shape your messaging to fit the needs of your target customers. For example, a health club will know they need to increase marketing activity three fold for the #1 resolution of the year and a credit repair agency can produce messaging for getting one’s finances in order. Whatever your business is, find the messaging that correlates to the benefits your products and/or services provide.
The following are stats- and you know WE LOVE DATA- for you to review and reflect on how to shape your marketing, branding, advertising, promotions, and creative towards people who will be most receptive when your offerings align with their resolutions.
Top 10 New Years Resolutions:
- Lose Weight
- Getting Organized
- Financial Wellness
- Live Life to Fullest
- Improve Health
- Learn Something New
- Quit Smoking
- Help Others
- Find Love
- More Quality Time with Loved Ones
It’s interesting to see a majority of the resolutions have the SELF IMPROVEMENT and BETTERMENT OF LIFE themes. continue reading…