now that's a trap.

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now that’s a trap.

What a great idea to demonstrate your message!¬†Orphea, an outdoor insect spray, shows motorists it’s a wonderful bug trap. But we can’t help but wonder…isn’ this an “insect repellent spray”? Nonetheless, it’s quite brillant.

influencing the influencer.

influencers

Technorati’s 2013 Digital Influence Report is out and, oh boy, we are geeking out with this 34 page of information packed report. Some take-aways from the report that resonated with us:

  1. Brands expected to increase their social media spend by 40% in 2013
  2. Bloggers and influencers ranked high in consumer trust, popularity, and buying influence
  3. HOWEVER, brands are only spending 11% to reach influencers

If you get those three points above, you get the importance of this. We know this is a fantastic strategy as two of the national consumer brands we wrote marketing strategies for has “targeting the influencers and bloggers” as a key pillar to their products’ successes in the marketplace – two years ago. We couldn’t agree more with this report.¬† Read more…

vying with Vine.

We are loving the new video-instagram-like app, called Vine. Fully integrated with the Twitter platform. Last week Twitter rolled out a new video sharing app, Vine App, that allows users to share six seconds of looping video captured. Like instagram, the Vine app provides you video feed from users you follow.

Vine App Tinkering

Vine Screen

For marketers and brands, this is your way of producing six second teasers, behind-the-scene clips, or anything that further engage the audience. For news outlets, it’s a great way for reporters to provide six second breaking news video coverage. For brands wanting to engage fans, it’s a great way to have fans upload their videos and tag the brand. For creative people, it’s a great way to obtain a glimpse into their creations and visions. We also noticed a “How-to” category, which we feel may be Twitter’s answer to Pinterest’s famous how-to persona. So many ways to express yourself and so easy to do. continue reading…

solutions for resolutions.

At this time of year, many people will reflect and make their New Year’s Resolutions to improve their personal and professional well being. New Year’s Resolutions are great indicators for how to shape your messaging to fit the needs of your target customers. For example, a health club will know they need to increase marketing activity three fold for the #1 resolution of the year and a credit repair agency can produce messaging for getting one’s finances in order. Whatever your business is, find the messaging that correlates to the benefits your products and/or services provide.

The following are stats- and you know WE LOVE DATA- for you to review and reflect on how to shape your marketing, branding, advertising, promotions, and creative towards people who will be most receptive when your offerings align with their resolutions.

Top 10 New Years Resolutions:

  1. Lose Weight
  2. Getting Organized
  3. Financial Wellness
  4. Live Life to Fullest
  5. Improve Health
  6. Learn Something New
  7. Quit Smoking
  8. Help Others
  9. Find Love
  10. More Quality Time with Loved Ones

Types of Resolutions

It’s interesting to see a majority of the resolutions have the SELF IMPROVEMENT and BETTERMENT OF LIFE themes. continue reading…