Here it is. The Facebook Top 10 Lists on most posted/shared/discussed topics on Facebook. With over a billion users, it’s a pretty good indication of what people are really interested in sharing and discussing as a whole.continue reading…
A non-pork eating Chipotle customer took to Twitter his dismay over their pinto beans being cooked in pork, having eating it for years. The CEO quickly contacted him to apologize and shared with him that they implemented a new policy that moving forward all Chipotle restaurants will have this information on their menus. The result? A happy returning customer.
This is an example of brands being human and owning up to it. That’s why we love Chipotle!
People tend to distrust people who show they are flawless and void of human emotions. Likewise with brands. Companies that embrace being human and admitting their flawsomeness have a better chance at connecting with their customers while earning their trust and loyalty. Here’s to a featured flawsome brand, Johnson & Johnson.
Johnson & Johnson’s reinstating the women’s tampon brand, o.b. Ultra. The company announced in 2010 it would discontinued the brand, which sparked a “girlcott” by outraged customers who launched the website to petition the company to reconsider. The site gained widespread support and in late 2011, Johnson & Johnson reinstated the brand with a clever “ENDLESS CELEBRATIONS” microsite dedicated to a series of goofy personal power and apology videos to their customers, coupled with a coupon.
This post is an adapted version of a more comprehensive trend briefing on the act of being flawsome.
In honor of the great men and women in the service past and present, we thought we’d dissect with you our favorite military branding, The Few, The Proud, The Marines. Notwithstanding the tremendous contributions other military services and their equal importance in defending and securing our freedom, we took a look at what makes the United States Marine Corps’ branding so effective and three overarching themes rang through: consistency in messaging, building a tribe mentality, and storytelling.