This is borderline between massive fail and marketing genius. Genius because the message is consistent with the service offered. However, morbidly horrible because you basically show you’re willing to “kill” to get your message across. If only they can channel this kind of creativity in a more responsible marketing campaign. Can you imagine the PR nightmare the company would have to endure if someone got run over by a train?
Kill Irresponsible Marketing Stunts
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Some say any publicity is good publicity. Nay, we say. People are talking about this ad and we suppose that’s what the marketers want. But who on earth would want your ad associated with feces? Really.
Kill Bad Publicity Stunt
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When you have a brand the represents food and consumption, you’re probably better off finding characters for your marketing other than rodents. These distorted rodents (albeit funny) do nothing to further Quiznos’ message of superior quality sub sandwiches. In fact, we venture to state these characters harm Quiznos’ superior quality message. Who would want to consume a Quiznos sandwich after seeing two horrible looking rodents?
Kill Inconsistencies in Messaging
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This is truly sad. Sad because we’re thinking the good people of this organization have no idea what the acronym “WTF” stands for. And in the context of worship, teaching, and friends- it’s certainly the right mix for juvenile chuckle. Sorry good friends, this merely is a sample of checking the work for potential double meaning. In this case, is your acronym a meaning to something else? It hurts us to do this to you but we’re going to have to label this as a fail with respect to marketing. We recommend placing the banners in different order like Friends, Teaching, and Worship. #killmediocrity
Kill Poor Choice of Acronyms
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