kill mediocrity: day 10

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kill mediocrity: day 10

You just can’t make this stuff up. This, we have to shame the creative folks and bring in the print vendor. When your client wants a design on anything, as an expert you also need to test functionality. Meaning, what does it look like opened, closed, moving, etc? Vendors, you probably have ample experience with designs-gone-wrong on specific formats. Who didn’t see this potential disaster before it was executed? We presume someone’s not happy at corporate. #killmediocrity

Kill Poor Creative Execution


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kill mediocrity: day 9

It happens to the best of us. Open up a glossy magazine and you will find this violation everywhere. This is the difference we see with ads that look nice and ads that look nice and perform. On print, make sure people can easily get to your social media or other online channels. They cannot click on a social media icon on a print ad to go to your business’ page. Hence, make sure you write out the exact location (or handle) to find your page. We prefer keeping it simple like your website address or your Twitter or Facebook handle like @brandmetta or #killmediocrity

Kill Poor Quality Assurance



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kill mediocrity: day 8

Calvin Klein is not stranger to controversy. This ad takes it a bit too far in our book. It’s okay to produce sexy ads; but, it’s not okay to suggest and promote violence against anyone. In this case, the ad is a suggestive of violence and gang rape. This ad was banned in Australia, with the Australian ad watchdog group stating the advertisement sensationalized violence against women. We wholeheartedly agree. #killmediocrity

Kill Ads That Sensationalize Crime


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kill mediocrity: day 7

Following yesterday’s lead in lazy design for big publications, here’s another one. Now we have seen The Devil Wears Prada and know these publications have obsessive-like editing and critique. So, how on earth was this creative approved? Especially with such a high-profile subject like Kate Moss? Her daughter’s hand is disproportionate with her body and where did her fingers blended to? #killmediocrity

Kill Lazy Design AND Ineffective Quality Control