innovation the MIT way.

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innovation the MIT way.

If a business is not marketing or innovating, it will eventually cease to compete in the marketplace. It’s a good thing innovation and new ideas are spawned every day in education and research. Imagine what this latest innovation can do for online retail and education!

At the MIT Media Lab, the Tangible Media Group believes the future of computing is tactile. Unveiled today, the inFORM is MIT’s new scrying pool for imagining the interfaces of tomorrow. Almost like a table of living clay, the inFORM is a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person hundreds of miles away. And that’s only the beginning.

Original story here.

one digital day

Thanks to our friends at WebDAM (digital asset management firm), this infographic clearly shows the rest of the market is now shifting to the digital space for their marketing strategies. Not that traditional marketing strategies no longer works, but digital marketing will enhance and amplify the messaging.

Marketing leaders can expect to see some of these trends continue:

  1. Increase in digital advertising spends (an estimate of $135B in 2014)
  2. Content is woven in the marketing fabric. 50% of the companies surveyed have content marketing as a strategy.
  3. Social media budgets will double in next 5 years
  4. SEO and SEM still major drivers of web traffic
  5. B2B companies that blog generate 67% more leads than those that don’t
  6. Videos on landing pages increase conversion by 86%

Did you know Brandmetta provide web design services that integrate your blog and social media accounts? In addition, we weave in SEO as we build and we train your team to do this too!

See image larger here.

tweet your pics and videos.

Twitter announced earlier this week it will start integrating images and videos inline with the feed. Which means no more clicking to a link to view the pics and videos. Promoted tweets with images are now essentially display ads within the feed. We tested posting images on Twitter and found this…

Note, when you post your image/video, Twitter shows a portion of the image. Your audience will need to click on the “Expand” link below the image to see the full size. This diminishes the value of conveniently seeing the images inline with the feed without having to click on a link to view the image.

What you see in your feed:

twitter image right size dimension brandmetta

Newsfeed view.

 

After you click on “Expand” link below the image, you see the whole image:

twitter image right size dimension brandmetta

Expanded image view.

 

Twitter essentially only displays a portion of your entire image or video:

Twitter expanded image brandmetta

Twitter shows a portion (in grey area) of your entire image/video.

So we tested out our posts to see what the image ideal dimensions should be for easy inline viewing and came across 800px X 395px as the best dimension; and it still displays well on mobile too.

Desktop View:

twitter image right size dimension brandmetta

Newsfeed view using a desktop/laptop.

 

Mobile View:

twitter image right size dimension brandmetta

Newsfeed view using a mobile device (smart phone).

And in the spirit of user experience, we recommend your image is 800px X 395px (or same ratio). Happy tweeting!

 

making space.

Ways you can inspire creativity by appealing to all five senses by our friends at CIPHR.

The Five Sense Guide to Inspiring Workplace Creativity

Source: The Five Sense Guide to Inspiring Workplace Creativity by CIPHR.