high brow decisions.

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high brow decisions.

We have quite a few brands we work with targeting the affluent buyer so thought this chart would be of interest to you. This is an ad channel ranking chart from a recent market study that shows the potential reach and effectiveness of each media channel. The results are a reminder that traditional media sources can be very effective for advertising (something research suggests that consumers and marketers both recognize), even as luxury marketers appear to be shifting budgets to the digital side of the equation. For the affluent buyer TV, Magazine, and Websites ranked top (respectively) in reaching this niche market.

Traditional Media Advertising

Source: Shullman Research

Even more interesting is the intent to buy. TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items. As you can see, Magazine is the consistent media channel that generates an impressive intent to buy indicator compared to TV or Radio. Of course, there are a number of factors that influence the buying decision but this is a pretty good generalization of how engaged this particular audience is for each type of media channel.

Intent to Buy

Source: Shullman Research

 

 

 

 

the business of being small.

Are you at par with your peers in the small business realm? Remember that all large businesses almost always start out as a small business. Stick to your marketing, be consistent with your programs, and make what works better. For many small businesses, they rely a lot on their location to realize revenue. Hence, search and SEO strategies are paramount. In addition, not all businesses have the finances for advertising so they focus on social networks.

Small Business Marketing

Download larger image here.

Just be cautious of social networks and the time it drains from your time and your resources. Have a clear focus on what you want to achieve from your social networking activities and only focus on that – until you near perfect it. With all things, it’s better to have one great deliverable that performs versus a ton of things in the air. :)

making people beautiful.

Perhaps one of the most rewarding professions is working in the beauty industry. Every day, Neill SooHoo does just that. Styling and designing beautiful hair that adorn the local scene’s elite and socialites. We couldn’t be more pleased when he asked us to put together some creatives to brand his business. Check them out.

Local business marketing Neill SooHoo salon

Local business marketing Neill SooHoo salon

Local business marketing Neill SooHoo salon

 

picture this.

What a great way to interact with your audience! Kaegi introduced a new product, Kaegimat and wants to make the launch stick. They provided a vending machine then asked people to take a picture of themselves with the vending machine, upload it (at the vending machine) to share it on Facebook. In return, the passersby received a free Kaegimat bar.

Find this “vending machine” at unexpected places, for example somewhere in the mountains, and share a photo of you and the Kaegimat with your friends at Facebook. Immediately, you will get a QR-code to your smartphone to change with a chilled Kaegi fret for free.

Advertising Agency: JEFF Communications GmbH, Zurich, Switzerland
Creative Director / Managing Partner: Philip Eggenberger
Published: September 2013