Part of the reason why we love Target so much is its ability to continually raise the bar on your everyday retail experience. We were fortunate enough to visit our friends at Target corporate in Minneapolis earlier this year and let us tell you, it is Target Country! That aside, we are extremely excited for The Shops at Target; its newest marketing strategy to further engage and delight its valuable customers. Check out their latest ad campaign.
On a side note, we just heard from our friends at Business Insider that JC Penny is also copying this latest Target shops strategy. There’s will be out until Fall 2013.
SmugMug, a photo sharing/storage/commerce site, announced to its customers via email on the Friday prior to Labor Day weekend its new pricing structure, particularly the pro accounts. According to some customers, prior to the announcement the packages were Basic, Power, and Pro. Pro was ~$150/year (customer of ten years even enjoyed the ~$99/year rate). Now, Pro is split into “Portfolio” and “Business” accounts with $150 and $300 per year respectively.
The backlash was immediate and we are sure the management at SmugMug will issue some kind of damage control ala PR crisis communiqué Tuesday morning to placate the growing dissent amongst its user community; many of them previously loyal for almost a decade. As of this morning, we saw over 320 pages of comments on SmugMug’s official blog regarding its price increase.
Granted, this pricing structure compared to their competitors is actually not that bad. So what went horribly wrong? continue reading…
Buyer persona is so critical when making key marketing decisions. It helps you remove the clutter and noise and focus on what is important to this “muse”. We like to give our personas a name and look and this persona is our ideal customer, our muse. We always ask questions like, “What do you think Lisa looks for when she’s buying a statement jewelry piece? How will she wear it with her existing wardrobe?” Forcing the answers to questions like this helps bring clarity to what the marketing message should be.
By now many of you have been shocked an awed by the Lance Armstrong media circus surrounding him being stripped of seven tour titles. Mind you, he still claims his innocence, but as speculations of corruption and conspiracy theories fan the PR flame, we can’t help but wonder about the Livestrong brand?
Even bigger than the Livestrong brand is the love story between a brand and a person. We’re talking about Nike and Lance. Niking is sticking with Lance through thick and thin. If you think about it, Nike has been known to stick by their troubled athletes like Tiger Woods and Kobe Bryant. Not wavering in the wind, Nike was bold and resolute to ride it out with their athletes.