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kill mediocity: day 12

When you have a brand the represents food and consumption, you’re probably better off finding characters for your marketing other than rodents. These distorted rodents (albeit funny) do nothing to further Quiznos’ message of superior quality sub sandwiches. In fact, we venture to state these characters harm Quiznos’ superior quality message. Who would want to consume a Quiznos sandwich after seeing two horrible looking rodents?

Kill Inconsistencies in Messaging


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kill mediocity: day 11

This is truly sad. Sad because we’re thinking the good people of this organization have no idea what the acronym “WTF” stands for. And in the context of worship, teaching, and friends- it’s certainly the right mix for juvenile chuckle. Sorry good friends, this merely is a sample of checking the work for potential double meaning. In this case, is your acronym a meaning to something else? It hurts us to do this to you but we’re going to have to label this as a fail with respect to marketing. We recommend placing the banners in different order like Friends, Teaching, and Worship. #killmediocrity

Kill Poor Choice of Acronyms



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kill mediocrity: day 10

You just can’t make this stuff up. This, we have to shame the creative folks and bring in the print vendor. When your client wants a design on anything, as an expert you also need to test functionality. Meaning, what does it look like opened, closed, moving, etc? Vendors, you probably have ample experience with designs-gone-wrong on specific formats. Who didn’t see this potential disaster before it was executed? We presume someone’s not happy at corporate. #killmediocrity

Kill Poor Creative Execution


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feeling mugged.

SmugMug, a photo sharing/storage/commerce site, announced to its customers via email on the Friday prior to Labor Day weekend its new pricing structure, particularly the pro accounts. According to some customers, prior to the announcement the packages were Basic, Power, and Pro. Pro was ~$150/year (customer of ten years even enjoyed the ~$99/year rate). Now, Pro is split into “Portfolio” and “Business” accounts with $150 and $300 per year respectively.

The backlash was immediate and we are sure the management at SmugMug will issue some kind of damage control ala PR crisis communiqué Tuesday morning to placate the growing dissent amongst its user community; many of them previously loyal for almost a decade. As of this morning, we saw over 320 pages of comments on SmugMug’s official blog regarding its price increase.


Granted, this pricing structure compared to their competitors is actually not that bad. So what went horribly wrong?
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