A non-pork eating Chipotle customer took to Twitter his dismay over their pinto beans being cooked in pork, having eating it for years. The CEO quickly contacted him to apologize and shared with him that they implemented a new policy that moving forward all Chipotle restaurants will have this information on their menus. The result? A happy returning customer.
This is an example of brands being human and owning up to it. That’s why we love Chipotle!