Technorati’s 2013 Digital Influence Report is out and, oh boy, we are geeking out with this 34 page of information packed report. Some take-aways from the report that resonated with us:
- Brands expected to increase their social media spend by 40% in 2013
- Bloggers and influencers ranked high in consumer trust, popularity, and buying influence
- HOWEVER, brands are only spending 11% to reach influencers
If you get those three points above, you get the importance of this. We know this is a fantastic strategy as two of the national consumer brands we wrote marketing strategies for has “targeting the influencers and bloggers” as a key pillar to their products’ successes in the marketplace – two years ago. We couldn’t agree more with this report.
So here are things worth understanding about influencers:
- 86% of influencers BLOG. Of these bloggers, 88% of them blog for themselves – meaning THEIR blogs.
- Bloggers are social, but that is to promote their blogs
- 64% of influencers make revenue from blogging –> Follow the money.
- The number one income source is through advertising (61% banner ads, 51% text) — >Follow the money.
- Influencers are mostly paid for Sponsored Posts/Articles –> Follow the money.
- Influencers follow brands on Facebook and Twitter to keep up with the industry
And there you have it. Our highlight from Technorati’s Digital Influence Report. Download the full report here.