Marketing is mostly psychological and understanding human behaviors. This infographic will help you become a more effective and engaging marketer. In summary, pay attention to the primitive brain and its ability to drive decisions by overriding the modern brain, our brains love images, especially images with faces, and color influences thought. (click here for larger image)
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At this time of year, many people will reflect and make their New Year’s Resolutions to improve their personal and professional well being. New Year’s Resolutions are great indicators for how to shape your messaging to fit the needs of your target customers. For example, a health club will know they need to increase marketing activity three fold for the #1 resolution of the year and a credit repair agency can produce messaging for getting one’s finances in order. Whatever your business is, find the messaging that correlates to the benefits your products and/or services provide.
The following are stats- and you know WE LOVE DATA- for you to review and reflect on how to shape your marketing, branding, advertising, promotions, and creative towards people who will be most receptive when your offerings align with their resolutions.
Top 10 New Years Resolutions:
- Lose Weight
- Getting Organized
- Financial Wellness
- Live Life to Fullest
- Improve Health
- Learn Something New
- Quit Smoking
- Help Others
- Find Love
- More Quality Time with Loved Ones
It’s interesting to see a majority of the resolutions have the SELF IMPROVEMENT and BETTERMENT OF LIFE themes. continue reading…
This is an amazing book we wanted to recommend to you. The most interesting take-away is people don’t even know the real reasons why they buy, so survey and focus groups do not really work.
Case in point. A study conducted on smokers and their reactions to warning labels, designed by the government to curtail smoking. Before the brain scans, responders were given a paper survey- asking them are they more self-aware and cautious when seeing the warning labels on the packets.