What a great way to interact with your audience! Kaegi introduced a new product, Kaegimat and wants to make the launch stick. They provided a vending machine then asked people to take a picture of themselves with the vending machine, upload it (at the vending machine) to share it on Facebook. In return, the passersby received a free Kaegimat bar.
Find this “vending machine” at unexpected places, for example somewhere in the mountains, and share a photo of you and the Kaegimat with your friends at Facebook. Immediately, you will get a QR-code to your smartphone to change with a chilled Kaegi fret for free.
Advertising Agency: JEFF Communications GmbH, Zurich, Switzerland
Creative Director / Managing Partner: Philip Eggenberger
Published: September 2013