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influencing the influencer.

influencers

Technorati’s 2013 Digital Influence Report is out and, oh boy, we are geeking out with this 34 page of information packed report. Some take-aways from the report that resonated with us:

  1. Brands expected to increase their social media spend by 40% in 2013
  2. Bloggers and influencers ranked high in consumer trust, popularity, and buying influence
  3. HOWEVER, brands are only spending 11% to reach influencers

If you get those three points above, you get the importance of this. We know this is a fantastic strategy as two of the national consumer brands we wrote marketing strategies for has “targeting the influencers and bloggers” as a key pillar to their products’ successes in the marketplace – two years ago. We couldn’t agree more with this report.  Read more…

vying with Vine.

We are loving the new video-instagram-like app, called Vine. Fully integrated with the Twitter platform. Last week Twitter rolled out a new video sharing app, Vine App, that allows users to share six seconds of looping video captured. Like instagram, the Vine app provides you video feed from users you follow.

Vine App Tinkering

Vine Screen

For marketers and brands, this is your way of producing six second teasers, behind-the-scene clips, or anything that further engage the audience. For news outlets, it’s a great way for reporters to provide six second breaking news video coverage. For brands wanting to engage fans, it’s a great way to have fans upload their videos and tag the brand. For creative people, it’s a great way to obtain a glimpse into their creations and visions. We also noticed a “How-to” category, which we feel may be Twitter’s answer to Pinterest’s famous how-to persona. So many ways to express yourself and so easy to do. continue reading…

feeling mugged.

SmugMug, a photo sharing/storage/commerce site, announced to its customers via email on the Friday prior to Labor Day weekend its new pricing structure, particularly the pro accounts. According to some customers, prior to the announcement the packages were Basic, Power, and Pro. Pro was ~$150/year (customer of ten years even enjoyed the ~$99/year rate). Now, Pro is split into “Portfolio” and “Business” accounts with $150 and $300 per year respectively.

The backlash was immediate and we are sure the management at SmugMug will issue some kind of damage control ala PR crisis communiqué Tuesday morning to placate the growing dissent amongst its user community; many of them previously loyal for almost a decade. As of this morning, we saw over 320 pages of comments on SmugMug’s official blog regarding its price increase.

angrycrowd

Granted, this pricing structure compared to their competitors is actually not that bad. So what went horribly wrong?
continue reading…