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influencing the influencer.

influencers

Technorati’s 2013 Digital Influence Report is out and, oh boy, we are geeking out with this 34 page of information packed report. Some take-aways from the report that resonated with us:

  1. Brands expected to increase their social media spend by 40% in 2013
  2. Bloggers and influencers ranked high in consumer trust, popularity, and buying influence
  3. HOWEVER, brands are only spending 11% to reach influencers

If you get those three points above, you get the importance of this. We know this is a fantastic strategy as two of the national consumer brands we wrote marketing strategies for has “targeting the influencers and bloggers” as a key pillar to their products’ successes in the marketplace – two years ago. We couldn’t agree more with this report.  Read more…

vying with Vine.

We are loving the new video-instagram-like app, called Vine. Fully integrated with the Twitter platform. Last week Twitter rolled out a new video sharing app, Vine App, that allows users to share six seconds of looping video captured. Like instagram, the Vine app provides you video feed from users you follow.

Vine App Tinkering

Vine Screen

For marketers and brands, this is your way of producing six second teasers, behind-the-scene clips, or anything that further engage the audience. For news outlets, it’s a great way for reporters to provide six second breaking news video coverage. For brands wanting to engage fans, it’s a great way to have fans upload their videos and tag the brand. For creative people, it’s a great way to obtain a glimpse into their creations and visions. We also noticed a “How-to” category, which we feel may be Twitter’s answer to Pinterest’s famous how-to persona. So many ways to express yourself and so easy to do. continue reading…

what people are talking about on Facebook

Here it is. The Facebook Top 10 Lists on most posted/shared/discussed topics on Facebook. With over a billion users, it’s a pretty good indication of what people are really interested in sharing and discussing as a whole.

memes

1. To be Honest Memes

continue reading…

here’s the story.

We just started using Storify and we’re in love!

Storify lets you curate social networks and the web to build social stories, bringing together media scattered across the Web into a coherent narrative. This cloud based (and free) tool allows you to easily search social platforms for content that matches your search term. For example, we can search “iPhone5″ on Twitter, Facebook, Google+, Instagram, Youtube, and even Storify (for other curated stories) to build your “story”. There’s even a browser plugin that allows you to add to your storyboards (think Pinterest boards) for your stories as you peruse the web. You can even include the Storify widget to your blog so people can also lead their audience back to your content.

storify continue reading…