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high brow decisions.

We have quite a few brands we work with targeting the affluent buyer so thought this chart would be of interest to you. This is an ad channel ranking chart from a recent market study that shows the potential reach and effectiveness of each media channel. The results are a reminder that traditional media sources can be very effective for advertising (something research suggests that consumers and marketers both recognize), even as luxury marketers appear to be shifting budgets to the digital side of the equation. For the affluent buyer TV, Magazine, and Websites ranked top (respectively) in reaching this niche market.

Traditional Media Advertising

Source: Shullman Research

Even more interesting is the intent to buy. TV is the top advertising medium for reaching affluent adults, while magazines are particularly effective in reaching those who plan to buy luxury items. As you can see, Magazine is the consistent media channel that generates an impressive intent to buy indicator compared to TV or Radio. Of course, there are a number of factors that influence the buying decision but this is a pretty good generalization of how engaged this particular audience is for each type of media channel.

Intent to Buy

Source: Shullman Research





now that’s a trap.

What a great idea to demonstrate your message! Orphea, an outdoor insect spray, shows motorists it’s a wonderful bug trap. But we can’t help but wonder…isn’ this an “insect repellent spray”? Nonetheless, it’s quite brillant.

add-off: BMW vs. Audi

Oh snap! Oh snap! We just love a good round of advertising sparring (in good taste) between two competing brands. Here’s a favorite of ours by Audi and BMW. Lesson here is if you’re blatantly calling your competition to the carpet, you better be ready to battle. Ad-off!

This billboard advertising war between Audi and BMW started off with Audi introducing its new A4 with a bold and cheeky headline, “Your move, BMW.” BMW responded back with a brilliant billboard ad three times the size of the Audi ad on the same block featuring their 3 Series with, “Checkmate.”

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absolutely amazing.

Bus stops are typically barren with a poster ad, without much appeal to those waiting for their ride or for anyone passing by. But once in a while, you come across creative use of bus stops that just nailed it.


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