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add-off: BMW vs. Audi

Oh snap! Oh snap! We just love a good round of advertising sparring (in good taste) between two competing brands. Here’s a favorite of ours by Audi and BMW. Lesson here is if you’re blatantly calling your competition to the carpet, you better be ready to battle. Ad-off!

This billboard advertising war between Audi and BMW started off with Audi introducing its new A4 with a bold and cheeky headline, “Your move, BMW.” BMW responded back with a brilliant billboard ad three times the size of the Audi ad on the same block featuring their 3 Series with, “Checkmate.”

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