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art everywhere.

We are fanatics about art in everyday life. That’s because the more it is engrained in your surroundings, the more creative influences you will receive. When an artist has a “signature” to his work and the message is consistent- well, that’s brilliant personal branding. Take for instance the UK-based wire sculpture, Robin Wight, whose work in wire sculptures are dramatic and surreal. There’s no mistake when you see one of his works you will immediately know its his. Wight signs each work with a wooden heart inside his sculptures, sometimes leaving a personal message.

If you happen to be in the UK, you can check out his work on display at the Trentham Gardens. Otherwise, let these pictures of his wonderful work whet your beaks. you can also check out more of his amazing work at http://www.fantasywire.co.uk/fairies.html.

kill mediocrity: day 10

You just can’t make this stuff up. This, we have to shame the creative folks and bring in the print vendor. When your client wants a design on anything, as an expert you also need to test functionality. Meaning, what does it look like opened, closed, moving, etc? Vendors, you probably have ample experience with designs-gone-wrong on specific formats. Who didn’t see this potential disaster before it was executed? We presume someone’s not happy at corporate. #killmediocrity

Kill Poor Creative Execution

brandmettas-kill-mediocrity-finds

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