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influencing the influencer.

influencers

Technorati’s 2013 Digital Influence Report is out and, oh boy, we are geeking out with this 34 page of information packed report. Some take-aways from the report that resonated with us:

  1. Brands expected to increase their social media spend by 40% in 2013
  2. Bloggers and influencers ranked high in consumer trust, popularity, and buying influence
  3. HOWEVER, brands are only spending 11% to reach influencers

If you get those three points above, you get the importance of this. We know this is a fantastic strategy as two of the national consumer brands we wrote marketing strategies for has “targeting the influencers and bloggers” as a key pillar to their products’ successes in the marketplace – two years ago. We couldn’t agree more with this report.  Read more…