This is borderline between massive fail and marketing genius. Genius because the message is consistent with the service offered. However, morbidly horrible because you basically show you’re willing to “kill” to get your message across. If only they can channel this kind of creativity in a more responsible marketing campaign. Can you imagine the PR nightmare the company would have to endure if someone got run over by a train?
Kill Irresponsible Marketing Stunts
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This is truly sad. Sad because we’re thinking the good people of this organization have no idea what the acronym “WTF” stands for. And in the context of worship, teaching, and friends- it’s certainly the right mix for juvenile chuckle. Sorry good friends, this merely is a sample of checking the work for potential double meaning. In this case, is your acronym a meaning to something else? It hurts us to do this to you but we’re going to have to label this as a fail with respect to marketing. We recommend placing the banners in different order like Friends, Teaching, and Worship. #killmediocrity
Kill Poor Choice of Acronyms
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SmugMug, a photo sharing/storage/commerce site, announced to its customers via email on the Friday prior to Labor Day weekend its new pricing structure, particularly the pro accounts. According to some customers, prior to the announcement the packages were Basic, Power, and Pro. Pro was ~$150/year (customer of ten years even enjoyed the ~$99/year rate). Now, Pro is split into “Portfolio” and “Business” accounts with $150 and $300 per year respectively.
The backlash was immediate and we are sure the management at SmugMug will issue some kind of damage control ala PR crisis communiqué Tuesday morning to placate the growing dissent amongst its user community; many of them previously loyal for almost a decade. As of this morning, we saw over 320 pages of comments on SmugMug’s official blog regarding its price increase.
Granted, this pricing structure compared to their competitors is actually not that bad. So what went horribly wrong?
This is an oldie but still very funny. Enjoy.