E: yoohoo@brandmetta.com | T: 916.293.8821

kill mediocity: day 12

When you have a brand the represents food and consumption, you’re probably better off finding characters for your marketing other than rodents. These distorted rodents (albeit funny) do nothing to further Quiznos’ message of superior quality sub sandwiches. In fact, we venture to state these characters harm Quiznos’ superior quality message. Who would want to consume a Quiznos sandwich after seeing two horrible looking rodents?

Kill Inconsistencies in Messaging


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kill mediocity: day 11

This is truly sad. Sad because we’re thinking the good people of this organization have no idea what the acronym “WTF” stands for. And in the context of worship, teaching, and friends- it’s certainly the right mix for juvenile chuckle. Sorry good friends, this merely is a sample of checking the work for potential double meaning. In this case, is your acronym a meaning to something else? It hurts us to do this to you but we’re going to have to label this as a fail with respect to marketing. We recommend placing the banners in different order like Friends, Teaching, and Worship. #killmediocrity

Kill Poor Choice of Acronyms



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kill mediocrity: day 10

You just can’t make this stuff up. This, we have to shame the creative folks and bring in the print vendor. When your client wants a design on anything, as an expert you also need to test functionality. Meaning, what does it look like opened, closed, moving, etc? Vendors, you probably have ample experience with designs-gone-wrong on specific formats. Who didn’t see this potential disaster before it was executed? We presume someone’s not happy at corporate. #killmediocrity

Kill Poor Creative Execution


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kill mediocrity: day 9

It happens to the best of us. Open up a glossy magazine and you will find this violation everywhere. This is the difference we see with ads that look nice and ads that look nice and perform. On print, make sure people can easily get to your social media or other online channels. They cannot click on a social media icon on a print ad to go to your business’ page. Hence, make sure you write out the exact location (or handle) to find your page. We prefer keeping it simple like your website address or your Twitter or Facebook handle like @brandmetta or facebook.com/brandmetta. #killmediocrity

Kill Poor Quality Assurance



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