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a marathon, not a sprint.

By now many of you have been shocked an awed by the Lance Armstrong media circus surrounding him being stripped of seven tour titles. Mind you, he still claims his innocence, but as speculations of corruption and conspiracy theories fan the PR flame, we can’t help but wonder about the Livestrong brand?

Even bigger than the Livestrong brand is the love story between a brand and a person. We’re talking about Nike and Lance. Niking is sticking with Lance through thick and thin. If you think about it, Nike has been known to stick by their troubled athletes like Tiger Woods and Kobe Bryant. Not wavering in the wind, Nike was bold and resolute to ride it out with their athletes.

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