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7 Mistakes Marketers Make When Marketing to Millenials

By 2020, Millenials will make up $1.4 trillion in spending power. Want to make your content more engaging to Millenials? Make it useful and helpful to them. We call this infotainment. Be informative to grow their horizons. Be entertaining to make them connect. Here’s a useful infographic on the 7 mistakes marketers make when marketing to Millenials. Perhaps the most useful fact of all is 62% of Millenials will buy from brands that provide useful content that is relative to their cultural priorities. Click here for larger image.

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12 Things About the Human Brain That Drives Decisions

Marketing is mostly psychological and understanding human behaviors. This infographic will help you become a more effective and engaging marketer. In summary, pay attention to the primitive brain and its ability to drive decisions by overriding the modern brain, our brains love images, especially images with faces, and color influences thought. (click here for larger image)

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skills that pay the bills.

It’s daunting when you’re a new marketer and the internet is such a vast resource pool of marketing how-to’s. How do you quickly make an impact without wasting all of your time learning the skills of the trade? These are the seven essential skills new marketers need to be successful. We also added our own assessment of why they’re worthy of acquisition.

  1. Analytics.
    It’s one thing to report on the numbers to your boss; it’s another thing to be able to really understand what the data is telling you. Is there an anomaly,  a trend, and an opportunity? Does it reveal where your issues and opportunities are? Marketers need to quickly interpret the data set to meaningful business discussions.
  2. Social Media.
    Keep your eyes and ears on the pulse of what’s happening in the markets you’re monitoring. Tools are available to help you understand the market sentiment, trending discussions, and consumer behavior. Focus groups are less relevant now that you can aggregate sentiment and attitude. In addition, it helps you network with industry professionals and build an authentic relationship with your audience.
  3. Data Visualization.
    Like analytics, do you have the ability to communicate what this data mean in a way a non-marketer understand? This goes back to the understanding that images result in higher engagement than text alone. So take that information into account and create visuals to communicate your point.
  4.  Technical Skills.
    You don’t have to be a teckie to succeed at your job; but you do need to know enough to be dangerous. Understanding the basics, the ins-and-outs of a workflow of coding, design, production, and engineering will help you quickly translate business requirements into work to your team of technical experts. It also helps you better understand, and appreciate, the work involved to produce the end result.
  5. Teamwork.
    This goes without saying that marketing solve market problems. The more comprehensive and diverse your team is, the better chance you have in creatively solving problems for your organization. Problem solving comes easier where there’s trust and free flow of communication amongst your team.
  6. Newsjacking.
    Time is of essence in today’s hypermedia. Take advantage of what’s on everyone’s mind by turning a trending topic into something you want to communicate. There’s more to newsjacking that just using the same hashtag. You can also newsjack by providing relevant information, with your
  7. Soft Skills.
    Nothing fizzles faster than a poor attitude and lack of emotional intelligence. Marketing is a relationship business. You build relationships with your customers, suppliers, market, media, and analysts. At the end of the day – it’s a PEOPLE job.

 

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i shop, you shop.

Part of the reason why we love Target so much is its ability to continually raise the bar on your everyday retail experience. We were fortunate enough to visit our friends at Target corporate in Minneapolis earlier this year and let us tell you, it is Target Country! That aside, we are extremely excited for The Shops at Target; its newest marketing strategy to further engage and delight its valuable customers. Check out their latest ad campaign.

On a side note, we just heard from our friends at Business Insider that JC Penny is also copying this latest Target shops strategy. There’s will be out until Fall 2013.