By 2020, Millenials will make up $1.4 trillion in spending power. Want to make your content more engaging to Millenials? Make it useful and helpful to them. We call this infotainment. Be informative to grow their horizons. Be entertaining to make them connect. Here’s a useful infographic on the 7 mistakes marketers make when marketing to Millenials. Perhaps the most useful fact of all is 62% of Millenials will buy from brands that provide useful content that is relative to their cultural priorities. Click here for larger image.
All posts tagged marketing
Marketing is mostly psychological and understanding human behaviors. This infographic will help you become a more effective and engaging marketer. In summary, pay attention to the primitive brain and its ability to drive decisions by overriding the modern brain, our brains love images, especially images with faces, and color influences thought. (click here for larger image)
Part of the reason why we love Target so much is its ability to continually raise the bar on your everyday retail experience. We were fortunate enough to visit our friends at Target corporate in Minneapolis earlier this year and let us tell you, it is Target Country! That aside, we are extremely excited for The Shops at Target; its newest marketing strategy to further engage and delight its valuable customers. Check out their latest ad campaign.
On a side note, we just heard from our friends at Business Insider that JC Penny is also copying this latest Target shops strategy. There’s will be out until Fall 2013.