When you have a brand the represents food and consumption, you’re probably better off finding characters for your marketing other than rodents. These distorted rodents (albeit funny) do nothing to further Quiznos’ message of superior quality sub sandwiches. In fact, we venture to state these characters harm Quiznos’ superior quality message. Who would want to consume a Quiznos sandwich after seeing two horrible looking rodents?
In honor of the great men and women in the service past and present, we thought we’d dissect with you our favorite military branding, The Few, The Proud, The Marines. Notwithstanding the tremendous contributions other military services and their equal importance in defending and securing our freedom, we took a look at what makes the United States Marine Corps’ branding so effective and three overarching themes rang through: consistency in messaging, building a tribe mentality, and storytelling.