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12 Things About the Human Brain That Drives Decisions

Marketing is mostly psychological and understanding human behaviors. This infographic will help you become a more effective and engaging marketer. In summary, pay attention to the primitive brain and its ability to drive decisions by overriding the modern brain, our brains love images, especially images with faces, and color influences thought. (click here for larger image)

Full size image here.

why we buy.

buyology bookThis is an amazing book we wanted to recommend to you. The most interesting take-away is people don’t even know the real reasons why they buy, so survey and focus groups do not really work.

Case in point. A study conducted on smokers and their reactions to warning labels, designed by the government to curtail smoking. Before the brain scans, responders were given a paper survey- asking them are they more self-aware and cautious when seeing the warning labels on the packets.
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