When you have a brand the represents food and consumption, you’re probably better off finding characters for your marketing other than rodents. These distorted rodents (albeit funny) do nothing to further Quiznos’ message of superior quality sub sandwiches. In fact, we venture to state these characters harm Quiznos’ superior quality message. Who would want to consume a Quiznos sandwich after seeing two horrible looking rodents?
Kill Inconsistencies in Messaging
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