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don’t be a no show.

trade show follow-up tasks

Now that you’re done exhibiting at your show, what next? Don’t let the leads slip by as you only have a few days before they go cold. Here’s a quick list of action items to get your team to take proactive and effective steps to furthering your show investment:

Trade Show Following Action Items

  1. Categorize your leads/contacts made into 4 categories on an excel spreadsheet as follows:
    1. Information Gatherers
    2. Sellers
    3. Social Butterflies, Wallflowers and Friends
    4. Solution Seekers/Buyers
  2. Each lead should then be labeled in one of the above categories

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