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the brand tribe.

In honor of the great men and women in the service past and present, we thought we’d dissect with you our favorite military branding, The Few, The Proud, The Marines. Notwithstanding the tremendous contributions other military services and their equal importance in defending and securing our freedom, we took a look at what makes the United States Marine Corps’ branding so effective and three overarching themes rang through: consistency in messaging, building a tribe mentality, and storytelling.

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