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kill mediocrity: day 10

You just can’t make this stuff up. This, we have to shame the creative folks and bring in the print vendor. When your client wants a design on anything, as an expert you also need to test functionality. Meaning, what does it look like opened, closed, moving, etc? Vendors, you probably have ample experience with designs-gone-wrong on specific formats. Who didn’t see this potential disaster before it was executed? We presume someone’s not happy at corporate. #killmediocrity

Kill Poor Creative Execution


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