Twitter announced earlier this week it will start integrating images and videos inline with the feed. Which means no more clicking to a link to view the pics and videos. Promoted tweets with images are now essentially display ads within the feed. We tested posting images on Twitter and found this…
Note, when you post your image/video, Twitter shows a portion of the image. Your audience will need to click on the “Expand” link below the image to see the full size. This diminishes the value of conveniently seeing the images inline with the feed without having to click on a link to view the image.
What you see in your feed:
After you click on “Expand” link below the image, you see the whole image:
Twitter essentially only displays a portion of your entire image or video:
So we tested out our posts to see what the image ideal dimensions should be for easy inline viewing and came across 800px X 395px as the best dimension; and it still displays well on mobile too.
And in the spirit of user experience, we recommend your image is 800px X 395px (or same ratio). Happy tweeting!